Collection: New Balance

New Balance was founded in 1906 in Boston by William J. Riley, initially focusing on arch supports. In the 1960s, the company released its first running shoe, the Trackster, which helped establish its reputation in athletic footwear.

During the 1970s and 1980s, New Balance expanded its product line, becoming known for quality and a wide range of sizes. The brand grew significantly in the 1990s and 2000s, emphasizing domestic manufacturing in the USA and UK.

In the 2010s, New Balance entered the sneaker culture through collaborations with designers and brands, creating highly sought-after limited-edition releases. Today, New Balance continues to be a major player in both athletic and lifestyle footwear, known for its quality, comfort, and innovative designs.