Collezione: Supreme

Supreme, founded in 1994 by James Jebbia in New York City, has become a global streetwear icon starting with skateboard culture. With a unique approach and collaborations with artists and brands such as Nike, The North Face, and Louis Vuitton, Supreme created strong demand through limited editions and weekly drops, fueling a culture of "hype." The minimalist marketing strategy led to a community of loyal followers and a thriving resale market. In 2020, VF Corporation acquired Supreme for $2.1 billion, but the brand maintained its creative independence. Continuing to innovate and influence fashion, art, and pop culture, Supreme remains a landmark cultural phenomenon.